Vertical plywood “fins” are arrayed to form a curved shelving wall, the primary feature of this small wine store in downtown Boston. Thin metal shelves hold display bottles, which appear to float against the wood, while stored bottles are hidden and stacked horizontally behind. The fins have a single orientation, so that as the wall curves, the relationship of displayed to stored bottles shifts. This allows both easy access for customers, and a clean display viewed from the store’s two entry points. Flexible signage is integrated with the fins, providing a natural means of organizing the wine selection, as inventory varies over time.

A central table provides additional storage, display space for tastings, and also lounge seating with a kids’ nook. Its pinwheel form suggests loose zones within the small space, while providing flexibility. As a result, the clients are able to accommodate individual shoppers, families, and also large groups for educational tastings.

Common Vines shares a material palette with its sister business, Taste Wine Bar and Cafe, which also uses a unifying design element to pull together a variety of customers and uses.